Beauty
Products, aesthetics, skincare and make-up. A product world that does not look like the next beige cosmetics brand on the shelf.
Entrepreneur · Beauty Expert · Author · Keynote Speaker
Entrepreneur · Beauty Expert · Author · Keynote Speaker
Founder & CEO of KLUGE BEAUTY® and Kluge Vision. More than 26 years in the beauty industry. Over 5,000 people trained. A product world of her own. More than 300 independent Brand Partners. Shipping to more than 12 countries.
About Nadine
More than 26 years in beauty. And never standing still.
Nadine's story does not start with a business plan for a cosmetics brand. It starts more than 26 years ago, in the beauty industry.
She is a state-certified beautician and make-up trainer. At 18, in the year 2000, she went self-employed straight after her training, with an American cosmetics company.
At 20 she became the youngest director in Western Europe. That is where the part of her career began that shaped her work as CEO of KLUGE BEAUTY® more than anything else: she was leading women to success very early on. She also trained others in her own make-up academy.
Develop people. Understand selling. Lead teams. Pass on knowledge.
Over the course of her career she has trained more than 5,000 people.
The step into her own world
In 2020 Nadine founded “Kluge Vision” — the beginning of a company world of her own, where her experience in beauty, training, sales and personal development comes together.
In 2022 came the decisive step: founding KLUGE BEAUTY® and KLUGE BEAUTY ORGANIC®. Years of industry experience turned into a product world of her own.
Not a brand drawn up on an agency's drawing board. A brand with a founder behind it who knows her products, uses them, explains them and sells them — and who has spent decades seeing what customers actually need.
Nadine had a vision and built it from the ground up with her husband Sebastian. Products, marketing, packaging, design, logo, shop, websites, compensation model. All of it in-house, because every bit of their savings had gone into product development.
The founder grows with the company — from doing it all herself to delegating, from working in the business to running it.From the founder story
The Glow Universe®
Above the individual brands, a bigger world takes shape.
Products, aesthetics, skincare and make-up. A product world that does not look like the next beige cosmetics brand on the shelf.
Entrepreneurship, sales, Brand Partners, leadership and business growth. Leading without control, growing without ownership thinking. Today she passes her knowledge on to women who want to build something of their own.
Personal development. How people show up, lead and sell, and how a business changes when the person behind it changes. Frequency work plays a decisive role here.
The Brand
KLUGE BEAUTY® brings together make-up, organic skincare, modern active cosmetics and self-care. Italian summer, color, opulence, modern femininity.
The product world
Make-up, skincare and self-care from one source.
A brand with a founder behind it who knows her products, uses them, explains them and sells them. No drawing board, no agency idea.
Organic skincare on a zero-kilometer philosophy.
At its heart: fresh organic aloe vera, harvested on the organic plantation and processed right there. The line is NATRUE-certified.
Biotechnology: nature, fermentation, modern actives and luxury.
A premium skincare line that brings together what is usually sold separately. Here luxury comes from quality, detail, experience and performance.
A world you recognize.
For Nadine, luxury comes from quality, detail, experience, performance and a world of its own: Italian summer, color, opulence, modern femininity. KLUGE BEAUTY® is not meant to look like the next beige cosmetics brand on the shelf.
The product world
Make-up, organic skincare, modern active cosmetics and self-care, all in one world. Italian summer instead of a beige shelf. Discover the KLUGE BEAUTY® products at kluge.world.
Growth you can see
A brand that did not exist a few years earlier is increasingly able to create demand through community, product, brand and sales. And that build-up is far from finished.
Attitude
On stage
From practice, not from theory. Every topic is tailored to your audience. Nadine speaks in German and in English.
Products, packaging, design, logo, shop, websites, compensation model – all of it in-house, because the savings had gone into product development. What that does to you, what it costs and what counts in the end.
Who for – founder events, business associations, startup formats.
How do you lead more than 300 independent people who do not “belong” to you? Direction without dependency, performance without revenue fixation, recognition without ownership thinking. An attitude that also shapes the compensation and community model of KLUGE BEAUTY®.
Who for – leadership formats, direct sales, executives.
Growth through community, product, brand and sales instead of an advertising budget. Which decisions made the difference, which mistakes were part of it, and why the build-up is far from finished.
Who for – entrepreneur events, marketing conferences, industry associations.
Beauty from 40 onwards, without fear and without age shame. Why beauty is joy and not repair, and what a brand looks like that means it: color, opulence, modern femininity instead of a beige shelf.
Who for – the beauty industry, women's events, media.
How people show up, lead and sell – and how a business changes when the person behind it changes. Personal development that does not smell of optimization.
Who for – women's business congresses, retreats, personal development.
Nadine is an execution machine. While others are still building and planning, her result is already standing: brand, shop, products, compensation model, all of it in record time and in-house. On speed without panic, decisions without endless loops, and the courage to finish things before they are perfect.
Who for – founders, entrepreneur events, teams that plan too long.
Author
Published in 2024, “The Smart Way to Perfect Make-up”. The sum of her years in beauty and training. Craft instead of a trend catalog. Available in German.
To the book
“The Smart Frequency”. There is a truth inside you that you never lost. You only turned it down. This book brings you back to it: to decisions that come from your depth instead of from pressure, fear or performance. Success does not come from doing more. It comes when you become more yourself and move into your frequency. Available in German.
To the book on Amazon
Backstage. Just before the camera rolls.
The woman behind the CEO role
Nadine is not a founder who claims to have everything under control. For a long time she did most things herself. Letting go is not always easy for her. She knows the difference between an idea that sounds good and a decision she is actually accountable for afterwards.
At the same time, she does not want to get her life back some day, after the company. Italy. Food. Colors. People. Travel. Beauty. Laughter. Pleasure.
What Nadine Kluge is building today
Today Nadine no longer works on creating as many tasks for herself as possible. She is building: a professional leadership team, clear structures, a scalable Brand Partner system, automated onboarding, an academy, international sales structures and a growing product portfolio.
The goal: not looking as busy as possible, not chasing followers, but a relevant company with an international perspective.
Two paths. You know which one is yours.
Keynotes on beauty, entrepreneurship and modern leadership in direct sales, in German and in English. From more than 26 years in the industry, not from theory.
To the formA model without orders to keep a rank, without ownership thinking, without recognition only through revenue. See how Brand Partners work at KLUGE BEAUTY®.
To the Brand Partner pagePress, B2B and partnerships: schreibuns@klugevision.com
Anfrage
Keynotes on beauty, entrepreneurship and modern leadership in direct sales. Tell us what you are planning, who will be in the room and when. Nadine will get back to you personally.
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Press and booking requests also directly to schreibuns@klugevision.com.
Be smart enough to ask early.
